Q. 5 Refer to Extracts 1 and 2 in the Insert.
How far is the different media language used in the two extracts due to the different target audiences – popular music and classical music fans – of MOJO and Strad magazines?
In your answer you should:
analyse the media language in Extracts 1 and 2, which are from MOJO and Strad magazines
make judgements and draw conclusions about how far the media language is used differently in both extracts to fit different target audiences. (15 marks)
Responses must analyse differences in media language in the two magazine extracts, such as:
ReplyDelete• the sparser layout of Strad compared to MOJO with fewer cover lines
• the difference between Strad’s traditional and elegant serif masthead and MOJO’s bold sans-serif masthead
• the contrast between the traditional mise-en-scène in Strad, with a stone window in the background, and Bob Marley’s more informal clothing and the tattered image of Jamaican sound systems in MOJO, connoting authenticity
• the tastefully restrained use of colour in Strad, with a splash of red in an otherwise muted colour scheme, compared to the celebratory use of bright red, yellow and green in MOJO
• though both front covers use primarily informative language, MOJO’s choice of language such as ‘Self-destruction blues!’ and repeated use of exclamation marks connotes a fan’s enthusiasm in contrast to Strad’s more intellectual detachment, as expressed in ‘symbolism, sonorities and sacrifice in Biber’s rosary sonatas’
• any other relevant difference.
Responses must make judgments and reach conclusions about whether there are significant differences due to the different target audiences.
Responses may argue:
• that the differences are not significant and there are greater similarities based on the generic conventions of all music magazines, regardless of audience
• that there are significant differences and that these are due to the different target audiences
• that there are significant differences and that these are due to other factors such as the genres of music covered or the influence of cultural contexts such as the cultural ethos of different types of music
• that there are significant differences and that these are due both to the target audiences and other factors such as genre and contexts
• any other judgements and conclusions supported by evidence from the extracts.