Using the MOJO Bowie cover:
Analyse representations
in MOJO and discuss how they address
its target audience
At the end of the lesson, we revise the Uses and Gratifications model of audience behaviour. We see how we can apply it to the Bowie cover.
PREP: Film companies release film trailers and video games that are linked to films in order to promote the film. They market a number of related products as a form of media synergy, with each product cross-promoting the next.
Watch the following in preparation for next lesson:
The Lego Movie TVtrailer and ad break
and Behind The Bricks
(The Lego Movie (2014) is the first-ever full-length theatrical LEGO movie follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop.)
NEXT LESSON>>>> COMING UP
Read this interesting article about the synergy of the Lego movie franchise.
