Values, ideals and new ideas
In 2017, we pinpointed five principles that would underpin Guardian journalism in this tumultuous period. Here is how we will build on these principles through our incipient anniversary year.
1 We will develop ideas that help improve the world, not just critique it
Our mission is to provide facts that help readers understand the world – but also new ideas to spark hope that change is possible.
2 We will collaborate with readers, and others, to have greater impact
Our readers fund the Guardian to a greater degree than ever before, and as journalists we experience the world with our readers as equal citizens. Our relationship with them is not transactional – it is about sharing a sense of purpose and a commitment to understand and illuminate our times.
Many of our best journalistic projects have readers at their heart – from the sources who told us that Dominic Cummings had broken the government’s own lockdown rules, to our international reader callouts on subjects as varied as Hong Kong, George Floyd and the NHS, to our amazing Made in Britain series.
3 We will diversify, to have richer reporting from a representative newsroom
The media as a whole must be far more diverse if we are to really understand what is happening in the world, to be fully representative of society, and to get better stories.
At the Guardian we have been working to recruit and promote talented journalists of colour, and using Guardian journalism to give real weight to the issues that affect people of colour across every aspect of our reporting.
4 We will be meaningful in all of our work
We commit to producing meaningful journalism for our readers in new ways, building on our recent successes with podcasts, live journalism and newsletters. Since the pandemic, our features coverage has focused more deeply than ever on human stories, such as in the devastating Lost to the virusseries. We have told the stories of inspirational people fighting for racial justice, with our Black lives series, and in our How to live now series we have offered expert advice, responding to readers’ needs in a rapidly changing world. We will continue to respond to readers’ needs, recognising that our shared understanding of the world is ever evolving. And we will launch a new features series, The Outspoken, focusing on unsung people who are trying to change the world for the better.
5 We will report fairly on people as well as power, and find things out
Our primary duty is reporting, finding out the truth, standing up to the powerful. It is also about reporting on the lives of ordinary people and how they are affected by decisions made by those in power.
We will continue to dig deep with time-consuming investigations that have real impact, to report on and with communities whose voices don’t get heard, and to tell human stories that expose wider political, social and cultural issues. We have expanded our team reporting on science, health and the environment, and we will continue to invest in our network of international reporters
Read the OCR guide here - open the pdf link
We study the newspaper industry in relation to
Two contemporary front covers of The Observer (including online news, Twitter pages)
We study the front covers of:
The Observer 30 October 1966
The Observer 6 November 1966
The Observer 20 October 1968The Observer 20 October 1968
Find The Observer /Guardian list of terminology here
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| 6 November 1966 |
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| 30 October 1966 |
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| 20 October 1968 |











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