02 RADIO

Read the OCR pdf guide here by opening this link.

                                                                        

Radio must be studied in relation to media industries and media audiences.

Live Lounge reflects the role of Radio 1 within the BBC – to develop public service broadcasting distinctiveness, in part as a response to the political context of criticisms of the BBCs more ‘commercial’ wings. The format reflects the regulatory need for the BBC to foster creativity and innovation. Radio 1 addresses a distinct segment of the BBC’s audience and this is reflected in a distinct mode of address.

Learners must study one complete episode of The BBC Radio One Live Lounge, from September 2017 onwards, chosen by the centre. Learners need to study the set radio product in relation to all the subject content bullet points listed under the ‘media industries’ and ‘media audiences’ topics in the subject content table at the end of Component 02.

The selected radio programme must be a standard episode (not a special feature  episode) and include a British artist and content promoting British music, including interviews/chat with the artist.

It is recommended that learners are also made aware of the online content of the BBC Radio One Live Lounge to help further exemplify areas of the media industries and media audiences’ framework.

Here is a sample exam question worth 4 marks:

The Live Lounge, BBC Radio 1 is our case study for a major exam question and may be worth as much as 10 marks, depending on what you are asked.For a 10 mark question, we are expected to write a page an a half in the exam about our case study Live Lounge.
Here is a sample 10 mark question:

Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
 
Today in class we go through the exam question set in the specimen paper along with the model answers supplied to us by the exam board. 
We listen to those Radio 1 Live Lounge radio programmes that are available online.
We learn about:

• PSB broadcasting
• The BBC remit to entertain, to educate, to inform
• How local radio targets specific specialized audiences
• or mass audiences
• or specialized audiences on a national scale
• BBC Radio 1 Live Lounge's 'unique acoustic performances from a range of established and breakthrough artists'
• How an older demographic is targeted Throwback Thursdays
• How national radio may offer traffic reports
• while local radio offers local news, weather, traffic reports and sports coverage
• How younger presenters are used to engage younger audiences such as Clara Amfo in the mid-morning slot

Clara Amfo updates here 
Live Lounge link here

PREP Find out about Clara Amfo and why she would engage younger audiences.