Read the OCR pdf guide to the Lego movie video game: industry and audience here
Read the OCR pdf guide to the Lego Movie: industry here
Making the Lego Movie Ad Break
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| Lego ensemble poster |
Your case study is The Lego Movie, its marketing (ad break trailer & advertising posters) and the video game. Below the specification is the exam paper.
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| Question 6 = one mark. Question 7 is worth 4 marks, so write half a page. |
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| Question 8 is worth 10 marks. Write a page and half. Refer to theory. |
Film companies release video games that are linked to films in order to promote the film. They market a number of related products as a form of media synergy, with each product cross-promoting the next.
Read this interesting article about the synergy of the Lego movie franchise.
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| Wyldstyle poster |
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| Lord Business poster |
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| Emmet poster |
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| Vitruvius poster |
Film: The Lego Movie
(2014),
U, Warner Bros
The Lego Movie must be studied in relation to media industries only. Learners need to study the set film in relation to all the subject
content bullet points listed under the ‘media industries’
topic in the subject content table at the end of Component 01.
The Lego Movie (2014) illustrates the concept of tent-pole2 film production by media
conglomerates, in this case Warner Bros. Its success was of major
importance to the studio in terms of funding other projects.
The film is also an example of how a global studio, Warner Bros, releases
a film in a specific
national territory, the UK. There are also questions of ownership and purpose of the film, e.g. tension between Lego and Warner Bros both using the film to promote their own products through use of iconic characters e.g. Batman, Superman and numerous Lego toy models. The film has a clear pattern of production, distribution and circulation that can be
easily
distinguished and is
a film production from a major, global studio.
Learners must investigate how the elements of the theoretical framework for media industries can be considered in relation to how the set film was produced, distributed and circulated, including considerations such as conglomerate ownership and how media companies
operate on a global scale, convergence,
funding and, regulation.
Extracts of the film may only be considered in relation to media industry issues exemplified. Textual analysis is not a requirement of the study or assessment of Film as a media form.
Advertising
and marketing: The Lego Movie (2014)
Posters and
UK TV trailer
Advertising
and marketing must be studied
in relation to media language, media representations and media audiences.
Learners need to study:
• the set The Lego Movie (2014) posters; and
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In addition,
learners also need to study the following two bullet points from the ‘media audience’
subject content:
• the ways in which media organisations target audiences
through marketing, including an understanding about the assumptions organisations make about
their
target audience(s)
• the ways in which audiences may interpret the same media products very differently and how these differences may reflect
both social
and individual differences.
Learners must investigate how the elements of the theoretical framework for media language are used to
construct representations that target particular
audiences. Consideration should be made of media language elements specific to posters and moving
image trailers such as locations, costumes,
choice of camera shot, angle, lighting, typography, layout, editing and sound as appropriate.
The set promotional posters are:
1. The main poster featuring an ensemble
cast, running from danger
2. Character poster of Vitruvius in close-up
3. Character poster of Emmet in close-up
4. Character poster of Lord Business in close-up
5. Character poster of Wyldstyle in close-up.
2 Tent-pole: A major motion
picture which is expected to
generate major income for a studio, which can be redistributed and used to support and fund other releases. The analogy is that a tent-pole supports
the whole tent.
Video games: The Lego Movie Game (2014), TT Games (A Warner Bros. Subsidiary)
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The Lego Movie video game is an example of successful vertical integration where a subsidiary of a global media producer, Warner Bros, has been used
to produce a video game linked directly to the release
of the motion picture of the same name, with the video game sharing similar themes and voice acting
by stars of the motion picture as they reprise
their characters in the video game. The Lego Movie video
game is also an example of a successful cross platform release.
Learners must study the set video game product in
relation to all the subject
content bullet points listed under the ‘media industries’
and ‘media audiences’ topics in the subject content table at the end of Component 01.
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