The Observer reader is interested in both home and foreign news, in particular, news stories about Europe and the US (the 'special relationship').
The front cover of The Observer for 20 October 1968 features:
- Leader is home news about the engineering union strike
- Jackie Kennedy's marriage to Aristotle Onassis (one of only 2 items featuring women). "Greek shipping magnates aren't the most lovable breed of business men. The rich ones are so disgustingly rich and their buccaneering approach to tax and exchange control is peculiarly visible."
- The hope of ceasefire in the Vietnam War (US news again)
- Anti-Vietnam march in London: police want their policy of appeasement known (not confrontation)
- The marriage of Viscount Hamsworth's son to a Rhodesian woman (sole representation of a woman of colour) "We would have no race troubles if we had more of this integration'.
- Telecast from astronauts to Houston, Texas
- Clay pigeon shooting Gold Medal at Mexico Olympics.
- EGO supplement aimed at women. "New pullout combining HERS and BRIEFING: Jane's economy kick.
- Advertisement features 'stockings, gloves, tights' (female needs)


