02 MUSIC VIDEO

Study carefully the Brief for submission in 2019, in particular, the requirement of two locations and appropriate form (performance, montage, narrative).
Note the requirement of both close-ups and establishing shots:

Music video must be studied in relation to media language, media representations and media audiences.

Learners need to study one  set pair of music videos :

•     Wheatus ‘Teenage Dirtbag’ and Avril Lavigne ‘Sk8ter Boi’

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Learners need to study the set music videos in relation to all the subject content bullet points listed under ‘media language’ and ‘media representations’ topics in the subject content table at the end of Component 02.

In addition, learners need to study the following two bullet points from the ‘media audience’ subject content:

• •the ways in which audiences may interpret the same media products very differently and how these differences may reflect both social and individual differences

• •the ways in which people’s media practices are connected to their identity, including their sense of actual and desired self.

Learners must investigate how the elements of the theoretical  framework for media language are used to construct representations and how they are interpreted by audiences. Consideration should be made of media language elements specific to music videos such as locations, costumes, choice of camera shot, framing, angle, lighting, lip-synching, performance and editing, including montage.