10D Q.8 ONLINE NEWS

Year 10 cover work for Wednesday 31 January

Mrs Mann apologizes for her absence at the school play dress rehearsal.
Answer exam q.8 (5 marks; write 1/2 page) 

 

10 D 02 ONLINE NEWS Q.8

In class, we follow exactly the same lesson as 10 C did, so please scroll down a bit to find it  and your PREP (see below).
We then have the second lesson to carry on with the 01 CREATING MEDIA work.

03 CREATING MEDIA

Divide into three groups.
Each group works with one of the props provided. 
The prop is the stimulus for the enigma code of your young people's thriller/ dramatic film opening (no comedy; keep it real). Enigma =  the film opens with a mystery which is slowly unfolded.
You have to devise, shoot and edit the opening one minute of an original thriller / drama for children.
You can shoot INDOORS in the dry in the JG or in the tunnel. I will supervise you there.
You must not bother another class!
You have 50 minutes to complete the task.
This is concept development, not polished work.
PREP A brief blog post outlining the enigma that you tried to set up and the practical production challenges of filming. (Alex can use the time to edit instead)

03 CREATING MEDIA

Divide into three groups.
Each group works with one of the props provided. 
The prop is the stimulus for the enigma code of your young people's thriller/ dramatic film opening (no comedy; keep it real). Enigma =  the film opens with a mystery which is slowly unfolded.
You have to devise, shoot and edit the opening one minute of an original thriller / drama for children.
You can only shoot INDOORS in the dry in the JG and must not bother another class!
You have 50 minutes to complete the task.
This is concept development, not polished work.
PREP A brief blog post outlining the enigma that you tried to set up and the practical production challenges of filming and editing. (Thomas may choose the option of editing instead.)

10 C 02 ONLINE NEWS Q.8

Exam q.8 (5 marks, write 1/2 a page; give 2 examples)

Read the green booklet that you received entitled News (print and online): industry and audience.  Work through this page, clicking on each link and studying the visuals, which are the exam case study. To understand The Observer, you will find page 9 of News (print and online): industry and audience helpful.
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PREP Answer the exam question at the bottom of this post. Media 'language' includes how things look and how to interpret their meaning. This is called semiotics. Semiotics is the analysis of both written and visual language. For example, you know what red roses connote, or traffic lights, motorway signage, or the signs on the lighting cupboard in the media studio. So a word or symbol can have connotations. We talk about 'green lighting' an idea for a project.
Here are some tips to answer exam Q.8:

1. What type of news does the dark blue of the header connote (connote= suggest, imply)?
2. What other colours are used and what do they connote?
3. Define the title typeface (serif or sans serif): is it modern or old? What does that suggest?
4. Define the typeface of the headings: what do they connote?
5. What aspects of the layout of the home page reflect the paper's seriousness and objectivity?
6. Does the mode of address  include both personal (first person) and third person statements? Does this create an objective  mode of address?
7. Can you pick out examples of hyperbolic, emotive or sympathetic language? Use of metaphor? Concerns with gender politics or social diversity? How is photography used? Human interest? Celebrity? Provocative or controversial material to engage readers ?

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Online, social and participatory media (in- depth study) 
Online Observer  www.theguardian.com/observer including the use of social and participatory :media. 

The online, social and participatory set media product, the Observer section of the online Guardian / Observer, is part of one of the most successful international news websites, exploring one possible economic future for news organisations by monetising online content through voluntary donations and membership.

We study the online, social and participatory media set products in relation to all four areas of the media theoretical framework, including all relevant theoretical approaches and social, cultural and political contexts. 

We study the home page of The Observer and at least one other page in order to investigate continuities in the form and content of the pages. We must follow the links for a number of articles and journalists to help illustrate the media language used, representations constructed, modes of audience address and the scope and scale of The Observer’s online content.

Social and participatory media

The website: ‘Comment is free, but facts are sacred.’
https://www.theguardian.com/uk/commentisfree  

The Guardian Twitter feed 
https://twitter.com/guardian 

The Guardian Instagram feed
https://www.instagram.com/guardian/ 

We consider how the Observer is featured in each of the social and participatory media feeds, including which articles are featured and a consideration of how media language and representations are used in comparison to the related online web articles. 

03: CREATING MEDIA

PHOTOSHOP SKILLS DEVELOPMENT
Use polar co-ordinates to create your Production Company logo

Pick an image with a clear silhouette then erase unwanted text. Transform as below:

Polar co-ordinates + paintbucket tool for the red backdrop + text with styles

Below: use the gradient tool to shade the background to an advertisement with colour that deepens as the eye moves down. 
Select the text layer and warp the look of the text: here, the wind blows through the tagline 'the windy city'.
Use layer styles for the word CHICAGO then on top add further distortions. 
 















PREP: Pick 5 images / photos and experiment using FILTERS. Post on your blog.

I took this photo at the weekend. I added text the experimented with Filters: mezzotint, glowing edges, half tone.

NEWS Q.10 SOCIAL & HISTORICAL CONTEXTS

Q.10 We analyse how broadsheet newspapers reflect the time and historical contexts in which they were published. We have three covers to study. 
The Observer 30 October 1966

The Observer 6 November 1966

The Observer 20 October 1968

In the exam, you refer to one specified example, such as the Observer front page of 6 November 1966. 

Exam q.10

'Explain how broadsheet newspapers reflect the time and historical contexts in which they were published. Refer to the Observer front page from 6 November 1966 that you have studied to support your answer. In your answer you must also refer to relevant media contexts.' (10 marks)
Examiner's mark scheme is below:

Historical social contexts
 the persistence of gender inequalities and traditional gender roles and how they are reflected in broadsheet newspapers, for example in the 1960s is reflected in female exclusion from all news about politics, the law, and the economy (but inclusion in relation to ‘Knitted fashion’) on the 6 November 1966 Observer front cover.

Historical social, political contexts
 the influence of government and politics on social issues, for example, such as marriage and divorce, which is illustrated by the prominence of the 1966 lead article on reform of divorce laws reflecting attitudes towards the importance of marriage as an institution.

Historical cultural contexts
  The impact of multiculturalism on society and how this was reflected in broadsheet newspapers, for example this is reflected in the all-white ethnic representation of the 1966 front page, which learners may note is very different from the ethnically mixed representation today. 

  We note the relative lack of a celebrity culture in the 1960s compared to today due to the smaller range of media available to consumers and how this is reflected in broadsheet newspapers, for example the large number of ‘hard news’ stories on the 1966 front page.

Historical political contexts 

 We note that the importance of the political context to the news agenda has stayed relatively steady over the years and of interest to readers, for example, this is reflected in the three articles taking up approximately half of the 1966 front cover, including:

o a 1966 disagreement over joining the Common Market.
o the 1966 article about Russian spy planes.
o a 1966 lead article on reform of divorce laws (social, political);
and
o the article on US politics indicated inside the newspaper.

02 NEWS Q.6 REGULATION & Q.7 FUNDING

This week, we look at newspapers.

What is involved in Press Regulation? Exam q. 6 - Who are IPSO and IMPRESS?

Our case study: The Guardian/Observer

The Guardian/Observer has had considerable cultural and social impact and reach. The Guardian/Observer has consistently had a large circulation and is a powerful voice within the centre-left media with significant cultural and social influence. The historical Observer newspaper covers were chosen to help us gain a knowledge and understanding of how media language was used to construct representations in the 1960s and the contexts that affected those representations. 

We study the OCR booklet on newspapers which explains the newspaper industry and its funding.

Exam q.7 - 'Explain two ways that newspapers are funded.' (4 marks) To achieve full marks, you will clearly explain examples of ways in which newspapers are funded. 2 marks for each explanation of a funding stream, which might include:

•   income from advertising as advertisers pay to reach the newspaper’s audience, either online or in print editions, in an environment that carries
  the status of the newspaper
  
•   income from membership, online subscriptions or donations from
  readers, where readers voluntarily pay to support a news organisation
  they see as trustworthy
  
•   income from the cover price of the print edition or print subscription,
  especially important for ‘quality’ newspapers with higher cover prices
  
•   income from online paywalls, where online users have to pay to access
  premium content or to access more than a certain number of pages
  
•   losses are covered by media owners who value aspects other than
  profitability, such as the role of news journalism or the influence
  newspaper ownership brings
  
•   any other funding stream.
  
  Statements of funding streams might include:
  

•   advertising
  
•   paying for the print or online newspaper
  
•   membership
  
•   any other statement of funding.
  

03: CREATING MEDIA

THURSDAY 11 JANUARY for 10C
FRIDAY 12 JANUARY for 10D

We practise using Photoshop to make an advertisement.
Tips here.
By the end of the lesson, you will have selected the right canvas size, added your background, added a product and placed the target audience, as in the work below. 

For PREP, add a product name and a tagline using the text tool T. Use separate layers for each.

To add text, select the text tool T
Pick the colour of the font that you want
Change the font size to make it fit
Experiment with styles (top right)  in Photoshop: can you see it selected below?)
Add the tagline 

FINAL PRODUCT has background, target audience, product, product name and tagline.

01 PROMOTING MEDIA: THE LEGO MOVIE INDUSTRY FACTSHEET

01 Promoting Media Study the OCR Lego movie industry factsheet: ownership, control, convergence, audience, regulation, horizontal integration and vertical distribution. 
Find the factsheet here.

Use the information below to help you answer exam question 7.

10 C: LEGO POSTERS: GENRE CODES

Exam question: Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience. (10 marks) Write the equivalent of a page and a half A4 in the exam. This is a major question.

Here are the posters which you should open. In class, we analysed the ensemble poster but not the others, which you need to look at before you start. For example, you would identify why Wyldstyle might appeal to a female audience.

1 The main poster featuring an ensemble cast, running from danger
(http://www.impawards.com/2014/lego_movie_ver9.html)
2 Character poster of Vitruvius in close-up
(http://www.impawards.com/2014/lego_movie_ver3.html) case The Lego Movie set posters.

Q9 is an analysis (AO2.1) question on advertising and marketing. In this

3 Character poster of Emmet in close-up
(http://www.impawards.com/2014/lego_movie_ver8.html)
4 Character poster of Lord Business in close-up
(http://www.impawards.com/2014/lego_movie_ver5.html)

5 Character poster of Wyldstyle in close-up

(http://www.impawards.com/2014/lego_movie_ver7.html) 

In the live examination the images would be reproduced in print. For copyright reasons links are provided here.

© OCR 2017

To help you answer:

Use the conventions, putting the most important first:

1.      Movie title: what can you say about how it looks and how prominent it is in the ensemble poster? In the individual posters, famous actors are identified by name (e.g. Chris Pratt is Emmet) in the individual posters. Name them all and say why.

2.      Tagline: how does it address the audience?

3.      Central image: who is in the poster? Are they familiar, much-loved figures?

4.       Comedy? Emmet is an ‘everyman’ figure (like me or you, the family audience) who is central: the movie positions him (and therefore us the audience) at the centre of the action. The audience may admire the superheroes but they are secondary to the central figure of Emmet. How does the image illustrate the tagline? Does the movie promise humour through parody?

5.      As you go, explain how each convention uses visual codes that attract and address its family audience

6.      Key importance is the familiarity of LEGO: how is this seen? Pick out all the Lego in the poster. Are the environment and characters  completely made of Lego bricks and minifigures (minifigs).
Does the use of Lego tap into nostalgia for parents? Does it promise the chance to be at the centre of your own adventure through identification with Emmet for younger audiences? Does the movie poster promise a shared experience for families?

7.      In class, we revised the terms relating to action adventure movies: spectacle, combat and conflict, heroes / villains. As this is an Action Adventure movie, what do the visuals promise audiences? That is, what makes the movie look exciting? 

 8.       Is it family friendly? Does it use a cartoonish graphics style? Does the poster link to the video game by suggesting the gaming environment, an appeal for younger audiences?  Do the Lego characters  create an aspect of familiarity and nostalgia for the parents who want to share the Lego experience with their children? 
READ THE GUIDANCE BELOW