02 MUSIC & NEWS: OBSERVER

Q. 9 requires 

Yr 11 MUSIC & NEWS: MUSIC MAGAZINE

Q. 5 Refer to Extracts 1 and 2 in the Insert. 

How far is the different media language used in the two extracts due to the different target audiences – popular music and classical music fans – of MOJO and Strad magazines? 

In your answer you should: 

 analyse the media language in Extracts 1 and 2, which are from MOJO and Strad magazines 

 make judgements and draw conclusions about how far the media language is used differently in both extracts to fit different target audiences.                            (15 marks)

Yr 11 EXAM PRACTICE PAPER: NEWS

03 MUSIC & NEWS
There is a whole new set of questions in the second practice paper.
Q. 7 (4 marks): write half a page.
Q. 8 is on representation of gender. In class, we do question 8 then look at hard copies of The Observer to identify its messages and values.

Yr 11 EXAM PRACTICE PAPER: CLASH

PREP Write freely about the house style of Clash music magazine. Your focus is on 'media language', that is, how the musicians are represented, layout, font, colour and so on.

Yr 11 EXAM PRACTICE PAPER: BAUER / MOJO

03 Music and News: Music questions

The answer to q. 1 is BAUER MEDIA.

Bauer give us a really informative insight into MOJO magazine, our set text, on their website. In their MOJO press pack, Bauer praise the unique qualities of MOJO and identify its target audience in a downloadable pdf which we can open here.

The answer to q. 2 (4 marks)

The answer to q. 3 (10 marks) is below. We first watched the two music videos again. The links are here. Notice that the question asks for both how and why. Each part is allocated its own pot of marks so always look out for 'instruction' words in exam questions. You are free to offer your own views.

Yr 10 CUFFS

Today we continue getting to know our set text Cuffs, following on from yesterday's study of the characters in the programme (see below). We are looking at all the different types of questions that we could be asked, including MEDIA LANGUAGE. In film, media language refers to mise-en-scene, camerawork, sound and editing. Below is an example of a high level pupil answer.

Yr 11 02: RADIO

PREP: Read the booklet on your exam case study Radio 1 Live Lounge. 
Find it in your laptop folder 02 Music and News. It looks like this and you can open it here in this link:

Yr 10 RADIO 1 LIVE LOUNGE

PREP Read the booklet on your exam case study Radio 1 Live Lounge. 
Find it in your laptop folder 02 Music and News. It looks like this and you can open it here in this link:

In class today, we revised the term MEDIA LANGUAGE in relation to music magazines.

The term refers to the visual language and the genre conventions of music magazines (not just all magazines, but music magazines in particular). Media language does not mean 'what the writing is about' but many pupils get confused and loose marks in this way.

We identified the following features in music magazines:

• how the overall look delivered particular genres, such as reggae, alt rock, rap, pop
• how fonts create different meanings
• how different images create meanings, including the positioning of the artists
• the use of colours
• the layout and how streamlined / orderly / formal or busy / cluttered it is: use of columns, free style, grouping of text
• additional features, such as visual noise
• for covers, it would include how mastheads, straplines, taglines, coverlines and puffs functioned

Yr 11 CUFFS Q.5 MESSAGES & VALUES

Have a look at the full cast here.

We must get to know all the characters in the programme, even the minor ones, like these below, as there may be questions on how they are represented. An example of such a question is in the latest practice paper:

We study representations of PC Prager (foreground below) and PC Lino (background) to provide 
parts of the answer:

• the inclusion of PC Prager illustrates the programme's inclusion of strong women represents a time in which female policing is becoming the norm. The ensemble cast is attempting to give equal status to both men and women to reflect the values and culture of the UK in the 2010s. PC Prager is shown as tougher and stronger than her police partner Lino. PC Lino Moretti is an out-of-shape cop who is proud of his Italian heritage. He is Donna's partner.
• there is a brief interview with actress playing the role here 
• In what scenes / ways does she come across as tough, decisive and capable?
• changing attitudes to masculinity can be seen in the sensitive side to Ryan Draper and through the weaker character of Lino. In certain scenes, both characters are given the opportunity to show a less harsh side to their characters through the way they interact with the public and their fellow officers.
• In what scenes are they represented in this way?

Yr 10 LEGO MOVIE AD BREAK Q.9

Do this in class and complete for PREP. If you finish early, complete (or use remaining homework time on) your music magazine.



Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board. 

The Lego Movie ad break

British Heart Foundation

Confused.com

The British Heart Foundation

BT

Premier Inn

Then watch The Lego Movie ad break  itself, then answer the exam question below on your blog.

9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]

To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?

A conglomerate like Warner Bros uses VERTICAL INTEGRATION to market movies across a range of platforms, including video games, posters, merchandise, theme parks, adverts and so on. The success of this method is evident above.

The ad break added 5% to the movie's opening weekend revenue

Year 11C PREP LEGO MOVIE AD BREAK: MESSAGES & VALUES

Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board. 
Then watch The Lego Movie ad break  itself, in preparation for next Wednesday's prep, which will be to answer the exam question below on your blog.