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A music video is a promotional tool for a star and an album . You can research the genre using a book like Teaching Music Video by Pete ... -
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Responses must analyse the extract in terms of the theoretical framework and make judgements and draw conclusions about how far it reflects media contexts.
ReplyDeleteMedia language and contexts
The dominance of colourful promotional material on the front page – ‘Free Supplement Inside’ reflects the social and cultural context of consumerism, in which audiences expect and accept self-promotion in media products.
The use of saturated colour, the small amount of copy, and the dominance of photographs on the front page reflects the consumerist context in which traditionally broadsheet newspapers have increasingly adopted traditionally tabloid conventions.
Representations and contexts
The ethnically diverse representations on the front page reflect the social and cultural context of multiculturalism.
The significant presence of diverse representations of femininity reflects the social and cultural context of the impact of feminism.
The gender division on the front page reflects the social and cultural context of the persistence of patriarchy.
The lead story on Brexit reflects the political context of the dominance of the Brexit debate.
Audience and contexts
The opportunities for audience interaction with the tweet, evidenced by the numbers of likes, retweets and comments listed, reflects the social and cultural context in which media audiences now expect a more participatory relationship with media forms such as newspapers, due to the dominance of interactive online media.
The posting of the tweet the day before the print newspaper is published reflects the social and cultural context in which media audiences expect immediate updating due to the dominance of interactive online media.
The fact that the newspaper tweets its front page reflects the social and cultural context in which online and social media are an increasingly important means of reaching media audiences due to changing media preferences.