10 D 01 LEGO VIDEO GAME: USES & GRATIFICATIONS

We watch some of The Lego Movie in class and note audience appeal. Many of the pleasures of the Lego video game are similar to those experienced by audiences when watching the movie. We think about the appeal to mass mainstream audiences, that is, family audiences with adults, teenagers and children.

To identify audience pleasures, it is useful to use Blumler and Katz's framework to discuss how audiences use texts (that means any media product) to gratify (satisfy) their needs.

PREP: Have a go at answering the exam question, using the answer guide to support you. 

Question 8  is worth 10 marks. Write a page and half. Refer to theory. Below is the framework that the examiners refer to. Post your answer on your blog.

To open the walk through of the Lego video game, click here.

Above is the Examiner's Mark Scheme for this question: what you should have included

 

To see more. open BBC Bitesize

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