Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board.
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| The Lego Movie ad break |
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| British Heart Foundation |
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| Confused.com |
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| The British Heart Foundation |
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| BT |
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| Premier Inn |
Then watch The Lego Movie ad break itself, then answer the exam question below on your blog.
9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]
To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
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| A conglomerate like Warner Bros uses VERTICAL INTEGRATION to market movies across a range of platforms, including video games, posters, merchandise, theme parks, adverts and so on. The success of this method is evident above. |
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| The ad break added 5% to the movie's opening weekend revenue |
