Yr 10 Paper 1 q. 9 LEGO POSTERS

(http://www.impawards.com/2014/lego_movie_ver3.html)In yesterday's and today's lesson, we have covered the first half of Paper 1 on Television. We now move onto revising the second half, on promoting media, which is the Lego movie poster campaign, video game and ad break.
PREP 
9  Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.
In your answer you must also refer to relevant media contexts. (10 marks)

1 The main poster featuring an ensemble cast, running from danger
http://www.impawards.com/2014/lego_movie_ver9.html 
2 Character poster of Vitruvius in close-up
http://www.impawards.com/2014/lego_movie_ver3.html
3 Character poster of Emmet in close-up 
http://www.impawards.com/2014/lego_movie_ver8.html
4 Character poster of Lord Business in close-up
http://www.impawards.com/2014/lego_movie_ver5.html
5 Character poster of Wyldstyle in close-up
http://www.impawards.com/2014/lego_movie_ver7.html
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Yr 11C

REVISION COVERED:
Paper 1 TV & PROMOTING MEDIA

• exam technique when making notes
• how much to write
• notice the command (such as 'judge how far' & answer both bullet points)
• 3 questions on extract - either Cuffs or The Avengers - watch both again
• probably longer answer question on text not used for extract: notice requirement to draw in 'theoretical framework' = uses and gratifications audience theory, below
• "For Blumler and Katz, audiences use media to gratify needs"
• need for enterainment, diversion, escapism (TV is exciting, entertaining, thrilling, gripping, introduces us to a new world)
• need for information & education (finding out about what happens)
• social relationships (we share the characters' values & see things from their point of view; Avengers provided a talking point as it was innovative, amusing and thrilling, with Peel providing both pin-up qualities and a role model as a new woman)
• personal values (audiences admire Peel and Steel, as well as empathize with the police, and are on their side)