Exam q.8 (5 marks, write 1/2 a page; give 2 examples)
Read the green booklet that you received entitled News (print and online): industry and audience. Work through this page, clicking on each link and studying the visuals, which are the exam case study. To understand The Observer, you will find page 9 of News (print and online): industry and audience helpful.
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PREP Answer the exam question at the bottom of this post. Media 'language' includes how things look and how to interpret their meaning. This is called semiotics. Semiotics is the analysis of both written and visual language. For example, you know what red roses connote, or traffic lights, motorway signage, or the signs on the lighting cupboard in the media studio. So a word or symbol can have connotations. We talk about 'green lighting' an idea for a project.
Here are some tips to answer exam Q.8:
Online, social and participatory media (in- depth study)
Online Observer www.theguardian.com/observer including the use of social and participatory :media.
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PREP Answer the exam question at the bottom of this post. Media 'language' includes how things look and how to interpret their meaning. This is called semiotics. Semiotics is the analysis of both written and visual language. For example, you know what red roses connote, or traffic lights, motorway signage, or the signs on the lighting cupboard in the media studio. So a word or symbol can have connotations. We talk about 'green lighting' an idea for a project.
Here are some tips to answer exam Q.8:
- What type of news does the dark blue of the header connote (connote= suggest, imply)?
- What other colours are used and what do they connote?
- Define the title typeface (serif or sans serif): is it modern or old? What does that suggest?
- Define the typeface of the headings: what do they connote?
- What aspects of the layout of the home page reflect the paper's seriousness and objectivity?
- Does the mode of address include both personal (first person) and third person statements? Does this create an objective mode of address?
- Can you pick out examples of hyperbolic, emotive or sympathetic language? Use of metaphor? Concerns with gender politics or social diversity? How is photography used? Human interest? Celebrity? Provocative or controversial material to engage readers ?
Online, social and participatory media (in- depth study)
Online Observer www.theguardian.com/observer including the use of social and participatory :media.
The online, social and participatory set media
product, the Observer section of the online
Guardian / Observer, is part of one of the most
successful international news websites,
exploring one possible economic future for
news organisations by monetising online content through voluntary donations and
membership.
We study the online, social and
participatory media set products in relation to
all four areas of the media theoretical
framework, including all relevant theoretical
approaches and social, cultural and political
contexts.
Social and participatory media
We study the home
page of The Observer and at least
one other page in order to
investigate continuities in the form
and content of the pages. We must follow the links for a number
of articles and journalists to help
illustrate the media language
used, representations
constructed, modes of audience
address and the scope and scale
of The Observer’s online content.
Social and participatory media
The website: ‘Comment is free, but facts are sacred.’
https://www.theguardian.com/uk/commentisfree
The Guardian Twitter feed
https://twitter.com/guardian
The Guardian Instagram feed
https://www.instagram.com/guardian/
https://www.theguardian.com/uk/commentisfree
The Guardian Twitter feed
https://twitter.com/guardian
The Guardian Instagram feed
https://www.instagram.com/guardian/
We consider how the
Observer is featured in each of
the social and participatory media
feeds, including which articles are
featured and a consideration of
how media language and
representations are used in
comparison to the related online
web articles.
