Yr 11 MOJO REVISION

Exam questions on MOJO and music magazines may ask you to analyse REPRESENTATION on the front cover, that is, how musicians are depicted in order to make connections with (appeal to) the magazine's target audience.

Exam questions may also ask you to compare / contrast the media language of the front covers. You have been asked in the past:

• analyse the media language of the front covers of MOJO and one other magazine (which will be on the handout)
• make judgements and draw conclusions about how far the media language is used differently in both extracts to fit different kinds of music.

By 'media language' they mean what it LOOKS LIKE: positioning of the main star, the centre of visual interest, layout including cover lines, typography, other photos of people, colour, images and so on, such as how cluttered or streamlined each is.

Revise magazine audience and industry pages 81-83 including 

• where magazines receive revenue
• what are quality magazines
• magazine audiences
• MOJO readers
• how to use theory (uses and gratifications)

PREP Test yourself

1. How are UK magazines globalised
2. How Bauer Media is diversified
3. State 2 ways in which a print magazine gains revenue
4. Who is the MOJO audience
5. 4 ways in which a music magazine might offer uses and gratifications to audiences

Yr 11 MUSIC VIDEO REVISION

MEDIA LANGUAGE IN MUSIC VIDEOS.
Your exam questions may require you to analyse specific aspects of media language (the forms and conventions of the music video)  in TD (Teenage Dirtbag) and SB (Sk8er Boi).
See the notes on page 75-6: generic conventions.
78: comparison and contrast.

REPRESENTATION is about analysing people, places and ideas.
Your exam questions may require you to compare and contrast representations in TD (Teenage Dirtbag) and SB (Sk8er Boi).
See the notes on page 80

Yr 11 LEGO REVISION

PREP Watch the Lego Movie Video Game walk-through and identify what pleasures it offers audiences using Blumler and Katz's theoretical framework: audiences use media to gratify their needs.

Classwork revision:
Semiotics: denote, connote
Language of advertising: driving revenue
We study the poster campaign and identify the different ways in which the ensemble poster and all the individual posters target specific audiences

• promise of action / adventure pleasures through the depiction of chase, thrill, danger
• bright primary colours which are upbeat and which appeal to children
• the recognisable Lego brand, a prestige brand loved the world over by adults and children alike
• the 3D effect of the Lego logo
• the humour of 'Assembling' 
• the appeal of Emmet the underdog, the unstereotypical hero to children as the 'nobody who saved everybody'
• each individual poster makes a specific appeal by identifying the famous actors voicing characters such as Elizabeth Banks as Wyldstyle, Chris Pratt as Emmet, Morgan Freeman as Vitruvius, Will Ferrell as Lord Business.

We watch the Lego Movie Ad Break and the 'making of the Lego Movie Ad Break' video.

We view part of the Lego Movie Video Game walk-through and identify what pleasures it offers audiences using Blumler and Katz's theoretical framework: audiences use media to gratify their needs.

Yr 10 LEGO MOVIE MARKETING

Yr 10 LEGO MOVIE MARKETING
We study the poster campaign and identify the different ways in which the ensemble poster and all the individual posters target specific audiences

• promise of action / adventure pleasures through the depiction of chase, thrill, danger
• bright primary colours which are upbeat and which appeal to children
• the recognisable Lego brand, a prestige brand loved the world over by adults and children alike
• the 3D effect of the Lego logo
• the humour of 'Assembling' 
• the appeal of Emmet the underdog, the unstereotypical hero to children as the 'nobody who saved everybody'
• each individual poster makes a specific appeal by identifying the famous actors voicing characters such as Elizabeth Banks as Wyldstyle, Chris Pratt as Emmet, Morgan Freeman as Vitruvius, Will Ferrell as Lord Business.

We watch the Lego Movie Ad Break and the 'making of the Lego Movie Ad Break' video.

• Who are the 4 companies involved?
• What were the financial benefits of Warner making the ad break?
• Who was its target audience?
• Is the tone warm, friendly and humorous?
• How does the ad break use famous names?
• The ad break is built entirely of Lego. How does this theme link to the Lego Movie?
• How does Warner use vertical integration in its marketing?

We view part of the Lego Movie Video Game walk-through and identify what pleasures it offers audiences using Blumler and Katz's theoretical framework: audiences use media to gratify their needs.

PREP Watch the ad break again and write up a post that explains how the ad break works. What is its purpose? How does it appeal to audiences? Was it successful?

MOCK REVISION GUIDE

MEDIA STUDIES (Specification OCR J200)

You will have two examination papers.

Read your downloaded OCR green fact sheets: they are important for understanding TV, promoting media, radio and newspapers.

OCR also provide extremely useful candidate exemplar answers and previous exam papers, but remember that they may ask slightly different questions next time. Use your own last marked exam paper for revision of exam technique.

Look back through the class blog which has every question for both papers. Read your own marked answers on your own blog.

Your two exams:

Paper 1 Television and Promoting Media (I hour 45 minutes including 30 minutes viewing time)
 OCR pdf guide to Television : Industry and Audience here

Paper 1 will have questions on:

·      Cuffs and The Avengers. (Use Clickview to revise Cuffs and The Avengers).

·      The Lego Movie poster advertising campaign (all 5 posters) and UK TV trailer.

·      The Lego Movie ad break.

·      The Lego Movie videogame.

Q1 - Cuffs Revise media language (technical codes of camerawork, editing, mise-en-scène, sound) [5 marks].

Q2 - How representations are created and how audiences relate to characters and events [10 marks].

Q3 - asks you to analyse and evaluate aspects of Cuffs, such as viewpoint [15 marks].

Q4 - revise PSB [5 marks].

Q5 – Revise The Avengers using the OCR booklet Television: Industry and Audiences as you must show how the programme reflects the society in which it was produced and that of its target audience, including its cultural, political and historical context [10 marks].

Q6 [1 mark] and Q7 [4 marks] - revise PEGI and why Lego released the Lego Movie Video Game.

Q8 and Q9 - Lego in-depth questions that ask you to show understanding of audience pleasures as well as genre codes and conventions. Revise the Uses and Gratifications theoretical framework [each 10 marks]. Revise the Lego Movie Ad break, the media language of the poster campaign and the audience pleasures of the video game.
OCR pdf guide to the Lego Movie: industry here
OCR pdf guide to the Lego movie video game: industry and audience here

1.       The main poster featuring an ensemble cast, running from danger

http://www.impawards.com/2014/lego_movie_ver9.html)

2.       Character poster of Vitruvius in close-up

(http://www.impawards.com/2014/lego_movie_ver3.html)

3.       Character poster of Emmet in close-up

(http://www.impawards.com/2014/lego_movie_ver8.html)

4.       Character poster of Lord Business in close-up

(http://www.impawards.com/2014/lego_movie_ver5.html)

5.       Character poster of Wyldstyle in close-up

http://www.impawards.com/2014/lego_movie_ver7.html)

 

Paper 2 Music and News (1 hour 15 minutes)

Paper 2 will have questions on:

Q1 - media regulation [1 mark].

Q2 - music videos: Wheatus – Teenage Dirtbag; Avril Lavigne – Sk8ter Boi (including genre codes and conventions). Read the music booklet pages 14,15 and 18 [4 marks].

Q3 -The Live Lounge, BBC Radio 1 [10 marks]. Read the music booklet pages 25-27.
OCR pdf Radio: Industry and Audience fact sheet here

Q4 - revise MOJO magazine (including genre terms like masthead, coverline, standfirst, central splash etc) [5 marks]. Read the music booklet pages 5, 6 and 7.

Q5 - revise The Observer/Guardian newspaper website and social media; two contemporary front covers of The Observer; the front covers of The Observer dated 30 October 1966, 6 November 1966 and 20 October 1968; and one complete contemporary print edition of The Observer [15 marks].

(In order to revise the online and print press, you should re-read the OCR fact sheet News: Industry and Audiences).

Q6, 7 - revise press regulation [1 mark] and newspaper funding [4 marks].

Q8 - revise textual analysis of The Observer online [5 marks].

Q9 - revise how The Observer’s values and beliefs are evident in their pages [15 marks].

Q10 - revise how broadsheet newspapers reflect social and historical contexts [10 marks].

Yr 11: TV CUFFS

How did changing attitudes towards gender roles in 2015 influence Cuffs, Episode 1?

Year 11: TV THE AVENGERS

PREP Revise the following:

• How did changing attitudes towards gender roles in 1965 influence The Town of No Return? pages 32-33.
• How did changing attitudes towards sexuality in 1965 influence The Town of No Return? page 33.
• How did changing attitudes towards class in 1965 influence The Town of No Return? page 34.
• How did changing attitudes towards age in 1965 influence The Town of No Return? page 34-5.
• How did changing attitudes towards ethnicity in 1965 influence The Town of No Return? page 35.
• Exam practice Question 5 page 35. Read the pages following this!

Year 11 TV: THE AVENGERS

Starter Activities

Blumler and Katz's Uses and Gratifications framework, applied to a YouTube clip of Jessye Norman singing Amazing Grace.

Main Activity

Today we are revising TV: The Avengers using your handout.

• Social and cultural contexts of the mid 1960s - pages 29-30
• How did concerns over the Cold War and spying influence The Town of No Return? pages 30-31
• How did changing attitudes towards gender roles in 1965 influence The Town of No Return? pages 32-33.

We watch clips of relevant TV and film such as Went The Day Well?, Goldfinger, The Man from UNCLE, The Dambusters to illustrate contemporary concern with espionage and The Cold War. Equally, we watch clips featuring Ursula Andress from Dr No (1962) to see the objectification of women in action. We note from Hale Berry's beach scene in Die Another Day (2002) how little has changed.
You will highlight key terms and points in your handout.

PREP Read carefully the revision notes on The Observer pages 124, 125, 126, 127.
In your exam, there will be at least one question one of the three front covers of The Observer from 1966 - 1968. You have bigger copies on the OCR website (link here) and probably in your media folder on your desktop.
Answer Now Test Yourself on your blog, questions 1 - 4.