Year 10 and 11: 02 NEWS

Answer the following questions on your blog. Copy / paste the questions below.

Refer to the extract below to answer Questions 8. The Observer / Guardian are same paper. (This online version has the paper’s name The Observer in small font top left.)

Question 8: Analyse the use of media language to create meaning in the online Observer home page. Give two examples.

Answer the following question 9 on your blog. Copy / paste the question below.

Question 9

In this question, you will be rewarded for drawing together elements from your full course of study, including different areas of the theoretical framework and media contexts.

‘The representations featured in the online Observer reflect its values and beliefs.’ Discuss how far you agree with this statement. In your answer, you must:

·      Analyse the representations featured in the extract with reference to the Observer’s values and beliefs

·      Make judgements and draw conclusions about how far you agree with the statement. [15 marks]

Year 10 CUFFS

Focus of screening:

• How far does Cuffs show the police in a positive rather than negative light? Analyse aspects using examples to support your analysis. Judge how far these aspects depict the police in a positive rather than negative light.
• How far does Cuffs offer 'uncomfortable' viewing in a character-led narrative with a mix of humour and serious drama? Analyse aspects of Cuffs giving detailed examples.

PREP Use your prep time to watch a further half hour of Cuffs on Clickview. I will ask questions about the two aspects above next lesson.

Start your screening at this point:

Yr 11 MOJO ALL SAINTS: MEDIA LANGUAGE

We will keep up the momentum by practising exam skills throughout the year.

Please copy / paste the following onto your blog and complete the prep.
PREP 02 MUSIC & NEWS question 5: How is media language used to reflect the genre conventions of a music magazine? Make bullet points below the magazine cover.

Year 10: RADIO

RADIO 1 LIVE LOUNGE

Introducing BBC Radio 1 Live Lounge, one of our topics for the 02 Music and News exam paper.
Younger audiences are slipping away from the BBC who devised Radio 1 Live Lounge in response in a bid to serve them better. OFCOM urged them to serve younger audiences better: after all, if only 3% of younger audiences tune in, the BBC is not earning its licence fee for this demographic. 

Radio 1 Live Lounge's appeal to younger audiences:

Ben Cooper is controller of Radio 1

• BBC Radio 1 Live Lounge's 'unique acoustic performances from a range of established and breakthrough artists'
• The audience pleasures of  Live Lounge : the fact that the musicians perform live with all the spontaneity and sense of individual authenticity that brings; the way in which they play both their own work and 'covers' of other artists' work. Live Lounge offers a genuine sense of being in an intimate club as invited guests. Open the link:
  "Watch live sessions and unique covers from the biggest artists in the world - direct from the Radio 1 studios to your barely-believing eyes and ears."
• Close-ups of artists' faces and ECUs of them playing add a sense of connection and authentication for audiences.
• Past broadcasts of Live Lounge can be viewed both from the BBC website and on YouTube as well as listened to at the time of broadcasting. This targets audiences who cannot listen live, such as shift workers, office workers, busy parents, people on holiday. The visuals of the studio and performers also enhance the quality of authenticity and intimacy as we are invited into the studio to see for ourselves.
  
• Live Lounge Month in December 2017 finished with a live studio audience enjoying a performance of Sam Smith
• An older demographic is targeted Throwback Thursdays
• Younger presenters are used to engage younger audiences such as Clara Amfo in the mid-morning slot 
• In the Examiner's mark scheme for this question, the following points are also raised:
  • What is PSB broadcasting? The BBC remit to entertain, to educate, to inform
  • ( I would add) How the BBC is committed to diversity such as ethnic diversity, gender equality
  • How local radio targets specific specialized audiences
  • or mass audiences
  • or specialized audiences on a national scale
  • while local radio offers local news, weather, traffic reports and sports coverage
  • How national radio may offer traffic reports

Exam question on Radio 1 Live Lounge

BBC Sounds

Last week, the BBC also launched the online BBC Sounds in an effort to capture younger listeners, with the intention of attracting

Audience listening figures can be found on RAJAR https://www.rajar.co.uk/