Today we read about BBC Radio 1 Live Lounge in the green fact sheet. Read the OCR pdf guide here by opening this link. We note the audience for Live Lounge is 15-24. It is an attempt to reach 'the youth brand'.
Up-to-date information about Live Lounge also appears here.
The way people are listening to music is changing. This has affected Radio 1 in particular. People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom. Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services.
We link what we know about the BBC's PSB remit to provide high quality, innovative, original programming that meets the needs of diverse audiences and reflects the values of the UK.
We visit the Live Lounge studio and use the buttons at the top left to take a virtual tour around.
- Live Lounge is distinctive because it invites both big names and emerging talent
- tends to be acoustic
- spontaneous and unrehearsed quality
- UK talent
- feels intimate
- audience invited to interact the hosts encourage listeners to tweet, comment and share posts during the shows - this can include being able to send in questions to the bands, or for the hosts to ask the artists questions.
- Videos and information (including photo galleries) are then reposted after the shows to circulate more interest and create a collective response from those that were listening at the time. This encourages a community feel and a further forum for fans.
- The BBC says that audiences still engage with the Live Lounge and that linked apps and social media platforms, YouTube and Facebook, illustrate this. As you would expect, the platforms use convergence to repost and share information.
