Start in class and complete for PREP on your blog. Total 20 marks.
Copy / paste these questions into your blog and write your answer on your blog after each question.
You need your green guide News (print and online): Industry and Audience
1. Identify the word that describes the way that newspapers increasingly operate on a world- wide scale. (1 mark)
2. "Newspaper circulation in the 1950s averaged 2 per household. Newspaper circulation in the 1960s was 1.4 per household, very high by today's standards. By comparison, the total circulation of Sunday newspapers in 2010 was down to about 10 million, which represents about 0.4 per household." Has newspaper circulation risen or fallen? (1 mark)
3. "The segmentation of
the newspaper market in
the 1960s reflected the clear class and political differences in society." By referring to your green guide page 3, explain what this means. (5 marks)
4."Society in the 2010s is more fragmented, with much less sense of
loyalty to political parties or an identity based on class." Is it the case that this fragmented audience may be better served by online media rather than traditional print newspapers? Give a reason. (2 marks)
5. "In the 1960s, upmarket newspapers were printed in broadsheet format, whereas downmarket newspapers were printed in tabloid format." True or false? (1 mark)
6. Read the main characteristics of tabloid and broadsheet newspapers below.
- Is The Observer is an example of a 'tabloid' or 'broadsheet' publication? Give your reasons for your answer (2 marks)
- Do the terms 'tabloid' and 'broadsheet' refer nowadays more to quality than to size? (1 mark)
7. The terms ‘broadsheet’ and ‘tabloid’ are still in common use
to describe the style of
a newspaper, although few newspapers are still printed in the broadsheet format. The Observer changed to the
tabloid format in
2018. The term 'tabloid' carries negative connotations of sensationalism and gutter journalism, therefore quality newspapers sometimes refer to their newer, smaller size as 'compact' not 'tabloid'. What is meant by 'sensationalism and gutter journalism'? ( 2 marks)
8. What is meant by the term ‘broadloidisation’? ( 2 marks)
9. Newspapers in the 2010s have a broad range of funding models. What is meant by 'over the counter sales'? (1 mark) and by 'subscription' (1 mark)?
10. How may online advertising benefit a newspaper's revenue by advertising to different audiences? ((1 mark)
