PREP Look carefully at the five Lego posters.
How do the five Lego posters promise the pleasures of exciting entertainment to family audiences? How do they invite family audiences to relate to the movie?
- How would the audience recognise the 'superhero' and 'action adventure' genres easily?
- How easily would the family audience identify the heroes and villains? Refer to how the characters of Lord Business, Wyldstyle and other 'superhero' characters look.
- If Emmet is not a typical 'hero', nevertheless he has audience appeal. Identify the appeal of Emmett, the 'ordinary' guy next door and why children in the audiences might relate to him. In particular, what does the tagline suggest? (‘The Story of a Nobody Who Saved Everybody’ )
- Think of the thrills of action adventure movies suggested, such as speed, chases, jumps, a quest or mission, danger and suspense
- Refer to the pleasures of spectacle, such as explosions, bright colours, loud noises, exciting sets. Do the posters with their bright colours and animation connote family audiences?
- Identify the appeal of Wyldstyle as a role model for girls: how can they relate to her?
- The characters are voiced by familiar actors: identify some and explain why this would appeal. Hollywood aims to sell films to global audiences: which actor would reflect Hollywood's anti-racist agenda?
- Refer to the universal familiarity of and affection for Lego and the ways in which it is represented on the posters.
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