Thursday, 2 June 2022

TARGET SETTING: TV & PROMOTING MEDIA EXAM

We look through the recent exam paper 01 Television and Promoting Media to identify how to improve. You make notes in your target setting document on media terminology that you want to remember, exam tips, how to tackle two-bullet point questions and what the main pitfalls were.

  • Q.1 Offer more that two examples if asked for 'at least two'. Revise the difference between editing and camerawork.
  • Q.2 and 3 You will have to show knowledge and understanding of the genre (police procedural, crime drama) and of the social, historical and cultural contexts. The question will expect you to know the whole of the two texts, not just answer from the 5 minute extract
  • Two bullet point questions ask you to make judgements and draw conclusions, so drop down into a new paragraph and signal clearly what your judgements and conclusions are. There are separate marks for each bullet point.
  • 'How far' questions expect a nuanced response: offer a balanced view, considering alternative views
  • For Blumler and Katz, audiences use media to gratify needs. Can you apply the framework to Cuffs and The Avengers?
  • Do you know the names of all the characters in each programme?
  • Have you watched the Lego movie video game walkthrough online?
  • As you watched the Lego movie trailer, could you identify film trailer conventions?
  • Can you analyse action movie genre conventions in the Lego movie poster campaign?

 

TARGET SETTING: MUSIC & NEWS EXAM - NEWSPAPER LANGUAGE

We look through the recent exam paper 02 Music and News to identify how to improve. You make notes in your target setting document on media terminology that you want to remember, exam tips, how to tackle two-bullet point questions and whet the main pitfalls were.


  • What is media language? This term refers to how a text is presented. In the Music and News exam, there are different types of 'language' for different genres
  • The language of music videos
  • The language of music magazines 

The language of newspapers: the genre of modern broadsheet newspapers like our set text. 

  • The Observer is a mix of serious traditional hard news journalism presented in a formal style, hard news stories with standfirsts, pull quotes
  • focus on orderly organization in five columns one main photograph often spread across 2-3 columns but the ratio of text to to image is high
  • title and copy in dark colours, serif font
  • plus an element of tabloidization: skybox occupies at least a quarter of the front cover and advertises the weekend supplements The New Review, The Magazine, Sports section
  • Images dominate with celebrity focus and bright colours, often canted angled, leaking / dripping / pushing out of the boundaries