MUSIC VIDEOS: MUSIC LANGUAGE

PREP Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.

Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi

HOW TO ANSWER: Media language points to consider:

the prioritising of the star / the group; the privileging of the star / the groups in the frame

authenticating the star's performance / the band's performance to show their skills

the use of close ups; lip syncing to camera; eye contact with the audience

 

 

MUSIC MAGAZINES: MEDIA LANGUAGE

Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
  
  

  
  

   

Yr 10: MUSIC VIDEO: REPRESENTATION & LANGUAGE

We analyse the media representations and media language in our two set text music videos.

Wheatus Teenage Dirtbag

Avril Lavigne Sk8er Boi

PREP Read this post about the music video exam questions. Be ready to answer questions in class .

ENRICHMENT : three ways of getting ahead

Open the link to the BFI Academy here. Find out the dates to apply!

Do a FutureLearn course

Explore Google Arts and Culture here

MOJO: REPRESENTATION

TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

Which social groups are under-represented or misrepresented:

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour

 

Yr 11: TO DO

YOUR HOBBY WEBSITE

Caitlin:

You need to cut your Statement of Intent down to 300 words as I cannot ft it into the interactive pdf that the exam board supplies at the moment. Please replace it on your blog here so I know where to look.

 

Next, the video of the young artist shows her turning her eyes away from the audience as if she is reading from a script. This isn’t how a real interview (‘media language’) would look. Is there anything that you can do to change this element? It might mean re-shooting the artist and having her answer spontaneously, or just having the Q & A as a voiceover while the camera shows paintings.

 Max K:  

Try to write the article: it goes with the film interview. About 150-200 words. See what other people have written.

Jess N: Put something on the website to lead the moderator to your video.

Jackson:

Your coursework is a hobby website for teens. In your Statement of Intent, you write:

 

In this article, I will be filming Tom Wilson and Alex Histon. Both of these young stars play for academy and both have the potential to reach Smith Rowe's footsteps. I will be filming these at Claremont by the football pitch. This will be filmed in a scenic manner, which will hopefully inspire young footballers. I will also be using editing to make this more inspiring and dramatic. 

 

From your website:

 

“Here you can see a humble interview from Emile Smith-Rowe which shows how you can become and breakthrough just like him.”

 

However, I cannot see the re-shot interview : all I can see is a football match with a lot of wind sound.

We had agreed that you would re-shoot the interview somewhere without background noise.

 

I also suggested making the website title THE NEXT STEP a bit more eye-catching (so, bigger and more legible)

Jack: Complete the Statement of Intent properly

Tabbi: Where on your home page does one click to open the video? I cannot tell and therefore the moderator won’t be able to. Please fix this.

Grace:
You emailed me on 8 February saying that you were at home trying to upload your video.See IT and please sort this out.

Laurence:

1. The main video is a bit difficult to open. 
2. There should be an article of about 150-200 words on a linked page (that the moderator clicks to open)

 YOUR EXAM 

Today revise from The Avengers : media representations