MOJO magazine is our set text for the exam. You will answer different questions on it and you will compare / contrast it with other music magazines.
You study aspects of MOJO magazine today:
- MOJO is the UK's largest music magazine and features classic & modern rock, folk, soul and reggae, electronic and experimental.
- MOJO has a strong, clear brand identity. Bauer Media describes the MOJO brand.
- MOJO has a clearly defined readership: Bauer profiles the typical MOJO reader as 'truly obsessed with music' and 'passionate about music' - see below
- MOJO readers expect quality: world-class journalism and iconic photography
- MOJO's front cover: the masthead, central splash, cover lines, plugs, skybox. The central splash represents the musician in a reverential way as 'legendary'.
- You download the MOJO press pack - the pdf
- MOJO's front covers show its content and style: a bespoke CD featuring major musicians both classic and contemporary, reviews and articles
