We work through the first two elements of this activity which include how brands profile audiences using demographics, psychographics and lifestyles.
Using NME's audience profiling, we study a model of how a very successful brand profiles its target audience. This will serve as a model for you to base your 'mood board' on. Please call your own version an 'audience profile'.
Soap opera and magazine production: we brainstorm how you might include characters and themes that appeal to different psychographic profles including reformers. You make specific notes on 3 potential ideas.
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